Swiss Watch Power at THE SHOW

Foto: kavalenkava /
“Jewelry was very strongly represented in the first edition of THE SHOW, so now we are especially happy that we can present a strong watch segment this year,” explains organizer Christian Jürgens. “Having Junghans with us in their anniversary year is certainly just as much a highlight as being able to present the Dresden-based fine manufacture Lang & Heyne or Garmin, the rapidly growing smartwatch specialist. The Swiss watch industry will likewise make a strong showing with Parmigiani Fleurier, Ebel, Baume & Mercier, Fortis and Doxa, among others. We will be announcing additional prominent names in the coming weeks.”

After our positive experience with THE SHOW last year, we are eagerly looking forward to its 2021 edition. Retailers, consumers and brands can hardly wait to meet face-to-face again to share ideas and to discuss new items and business opportunities. We are really happy that the organizer is offering everyone this opportunity. It will be a great start for us into the winter season, for which we have very high expectations for both Ebel and Wolf.

Loek Oprinsen, Head of Germany, Ebel

A Maison in Motion’ is our motto at Baume & Mercier. We are excited about the new trade-fair concept of THE SHOW and we are delighted to be part of this special event for the first time. THE SHOW offers us opportunities to acquaint an elite audience with the innovations and traditions of our Swiss maison in the B2B and B2C sectors. The event also enables us to share ideas directly with our visitors.

Carsten Meyer, Baume & Mercier Germany

We are looking forward to THE SHOW because the interaction here between jewelers, their customers and their partner brands is a genuine added value compared to conventional B2B gatherings. THE SHOW offers us opportunities to show our new items for the autumn to a select group of customers in a special atmosphere and to get immediate feedback from them.

Christian Sieg, Managing Director Parmigiani Fleurier

We can identify perfectly with the motto of THE SHOW. It’s a new event for the industry and a platform for exciting stories and new contacts. We are happy to be part of it, to share our passion and our latest items with a wide audience.

Jupp Philipp, Owner, Fortis Swiss

We are very much looking forward to the premiere of Doxa’s participation at THE SHOW in Hamburg this year. We are very excited and highly motivated to be able to present our time-honored Doxa brand and its future trajectory to the specialized trade.

Jan Edöcs, Doxa

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