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I am happy to see THE SHOW thriving like a young plant and I am looking forward to participating in its second edition. I think it is important and right that the organizers are continuing the concept. Their decision to enlarge the event is courageous and praiseworthy. At long last, we can again share dialogues and show new items to our partners and retail customers. I am really looking forward to THE SHOW and I hope that many dealers will be there too.
THE SHOW is a format that was long overdue. It’s exclusive and personal. It’s for the here and now. And it’s a must for everyone who loves high-quality jewelry. THE SHOW has the right atmosphere to inspire people for our collection. Jewelry from Scheffel is in tune with the spirit of the times, just like this event.
I have supported THE SHOW’s concept from the very beginning. This small, innovative and fresh format worked brilliantly for us last year. The further development is absolutely logical. I think the whole thing has tremendous potential.
We are very pleased to return for the second edition of this innovative trade fair. After the long standstill due to the coronavirus, the leading German and Italian manufactories will again be able to present their exciting new collections in time for the Christmas season. We hope to see lively attendance at THE SHOW by Europe’s leading jewelers. And we hope that our retail partners will increasingly bring their best customers to this incomparable event in Hamburg. With a broad-based, target group-relevant advertising campaign on the part of the organizers in the run-up to the event, together we will be able to achieve the media attention for our industry that we all so urgently need.
We are eagerly looking forward to this very special event. Modern, inspiring, glamorous: THE SHOW is more than just a trade fair. We happily anticipate being part of it in 2021 and sharing this experience with a new audience.
A trade fair is extremely important as a venue to meet, talk and share ideas, so I am immensely pleased to be part of the industry’s get-together in Hamburg. Especially being able to present my new collections in the exclusive setting of THE SHOW will certainly be an unforgettable experience for me and my customers.
