3G/ Watch Summit

3G: Security For All!

THE SHOW 2021 will be held on the basis of the so-called “3G rule” (vaccinated, recovered, tested). Hamburg recently also began offering a 2G option (vaccinated, recovered) with greater freedoms for organizers; but after intensive deliberations, we have decided to stick to the tried and tested concept in order to offer everyone the opportunity to participate. All participants are welcome who can show proof of full vaccination protectiona certificate of recovery or a valid PCR or rapid test no older than 24 hours upon entry. The so-called “AHA rules” also apply at the event: maintain social distance, observe proper hygienic measures and wear everyday masks (OP or FFP2 masks) in the aisles and hallways. For everyone who have not yet been vaccinated and must accordingly present a negative test, we will operate a free on-site testing station from 8 a.m. to noon on each day of the event. We are pleased that we can now assure security for everyone in terms of planning and health.

Whether it's a bestseller or a premiere: Here you can see the highlights with which the exhibitors at THE SHOW shine.


With its 160-year history, the Schramberg-based watch brand stands for traditional quality “made in Germany.” In some years, Junghans ranked among the world’s largest watch manufacturers. Today, the brand has established itself with a dependable collection in which the label’s characteristic design and innovative spirit play major roles. A milestone occurred exactly 60 years ago with the debut of the first “max bill” wristwatch, which was designed by the great Swiss designer and artist. This fine tradition is continued by the three watches that comprise the contemporary “max bill Edition Set 60.”.


Sinn Spezialuhren

Directed by an engineer who focuses on functionality, Sinn Spezialuhren is a watch brand that embodies praiseworthy German virtues such as thoroughness and well-conceived design. Whether the challenge involves features, mechanisms or materials, this company always innovates – and has done so for 60 years, because this Frankfurt based watch brand was founded in 1961. The versatility of the collection is also embodied in the “U50 S” self-winding diver’s watch, which boasts a mother-of pearl dial that interestingly contrasts with the emphatically sporty case of black-coated submarine steel.


Alexander Shorokhoff

Love of the extraordinary constantly inspires the creative minds at the German watch brand Alexander Shorokhoff. The artisans in this manufactory have mastered the fine arts of guilloche, engraving and enameling to adorn dials and movements. The double-time watch “Levels” shows how unusually fine mechanics can be staged: two automatic movements, each responsible for keeping the time in a different zone, tick side by side beneath a golden brown-gray dial with colored accents.



Individuality results from professional craftsmanship: individual expression is given to exclusive luxury watches in Blaken’s ateliers. This specialist for made-to measure alterations creates exceptional customizations for the finest wristwatches. For example, Blaken’s modifications put dials in a completely new light or immerse Patek Philippe’s legendary “Nautilus” in the gleam of gems that interplay with extravagantly colored surfaces.



This traditional brand reinterprets the heritage of Swiss watchmaking artistry in an extraordinarily sporty way. With the premiere of the “SUB 300” model in the late 1960s, Doxa unveiled a diver’s watch that quickly achieved cult status with its distinctive case and legendary robustness. The legend lives on: the “SUB” continues to occupy a prominent position in Doxa’s collection. Now it reaffirms its versatility by appearing in new colors and variations. But the characteristic orange of the “SUB 300” remains – and looks appealingly avant-garde in combination with gold.



Passion and an unerring sense of style have defined Ebel’s work for 110 years. Founded in 1911, this Swiss brand is known as the creator of an unmistakably timeless and elegant style coupled with a sporty attitude. This look defines legendary models such as the “Sport Classic” and the “Discovery Lady.” The newest addition to the latter’s family skillfully juxtaposes a stainless steel and gold case with a shimmering green dial, attractively augmented by a bracelet made of natural-colored linen.



The recently coined term “tool watch” denotes functional watches that satisfy the most exacting demands. And “tool watch” aptly defines the program to which Fortis is committed. This Swiss watch brand is well known for its affiliation with aviation and aerospace, two disciplines with which the new “Pilot F-39 Midnight Blue” remains faithful. A GMT bezel atop the stainless steel case of this self-winding watch enables its wearer to read the time in a second  zone. Contrasting colors and ample luminescent material guarantee good  legibility for the boldly styled dial. The “Synchroline” display facilitates the synchronization of multiple watches and is intended for pilots flying in formation.


Maurice Lacroix

Sophisticated complications, reliable mechanisms and distinctive design: versatile collection proves this Swiss brand’s expertise and highlights the label’s own developments. The “Pontos” line, which is being expanded to include a new chronograph, embodies the classicism of Maurice Lacroix. This automatic wristwatch is now available for this first time with a blue dial that perfectly complements its stainless steel case. Maurice Lacroix celebrates the 20th anniversary of the Pontos line with the new “Pontos Chronograph.”

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