All important information at a glance

THE SHOW starts on Sunday – and we eagerly look forward to your visit! Here is a compact summary of everything you need to know about THE SHOW.

Where will THE SHOW take place?

THE SHOW will be held this year at Schuppen 52 on the shore of Hamburg’s harbor (Australiastraße 52, 20457 Hamburg). You can get there by car or cab (free parking is available). We have also arranged a shuttle service by bus and boat to take you from your hotel (or from the Elbphilharmonie or Fischmarkt ferry piers) to the Schuppen 52 pier. If you prefer to travel by public transport, the nearest S-Bahn station is “Veddel (Ballinstadt).” Change there for bus number 256 in the direction of Schuppen 52. Get off the 256 bus at the “Australiastraße (Hafenmuseum)” stop.

Who is exhibiting at THE SHOW?

“The Best of Watches, Jewelry and Gems!” Sixty top manufactories from three continents will present their newest items at THE SHOW. There will also be five young designers, who’ll display their creations at THE SHOW Talents presented by Wellendorff.


How do I get tickets?

Admission is free, but visitors must have valid tickets. It is best to register in advance via our website. After registration, you will receive your tickets electronically by email. Please print them out and bring them with you. At the entrance, we will exchange them for your personal badge. If you want to drop in spontaneously, there will be a ticket counter on site where you can register, but you may encounter delays because hygiene requirements oblige us to record the personal data of all visitors.

What else is there to experience at THE SHOW?

An art walk, watch talks, fashion shows: whenever you visit THE SHOW, you will find inspirations that go far beyond an “ordinary” trade fair.

In addition, on Sunday evening (Oct. 3) there will be a gala dinner at Cruise Center Steinwerder (participation only after prior confirmation). Star chef Cornelia Poletto will cook the multicourse meal, Frauke Ludowig will host the evening, and Renata and Valentin Lusin will dance for your entertainment. A shuttle service from THE SHOW to the venue of the gala dinner has been arranged.

On Monday evening, a shanty choir from Hamburg will entertain you before you embark on an approximately 2.5-hour tour of the Port of Hamburg (participation only with optional booking).


What are the hygiene rules at THE SHOW?

We have opted for the 3G model, which means that admission will be limited solely to people who: show proof that have recovered from Covid-19; or show proof that they have been vaccinated against the disease; or show a negative antigen rapid test or PCR test, no more than 24 hour old, confirming that they have tested negatively. A testing station at the entrance of THE SHOW will be in operation daily from 9 am to 12 noon.

Furthermore, 35 mobile high-performance air purifiers from Benchalist will be in operation on the premises of THE SHOW, constantly filtering the indoor air to remove tiny suspended particles, which could potentially also include corona viruses. Masks are compulsory in the aisles and walkways, but you can remove your mask when you visit a stand.

Where can I find food and beverages?

There is a large catering area, including a champagne bar, where you can get refreshments.

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How do I stay up to date about THE SHOW?

During THE SHOW, we will send you up-to-the-minute newsletters with the latest exciting news from THE SHOW. Also feel free to follow our Instagram channel or subscribe to the hashtag #theshowchannel

Do you have any further questions?

Feel free to contact us directly at