Anticipation of novelties of the Italian luxury brand
Laura Bicego of Nanis brought a new edition of a classic to THE SHOW
What is your impression of THE SHOW this year?
It was kind of a premiere last year, but its positive aspects were already clearly apparent. THE SHOW is a new exhibition concept: it’s more intimate than traditional trade shows, which makes visitors feel more comfortable. The event has experienced a definite jump in quality this year: a larger venue, beautiful lighting, great food…. THE SHOW has evolved significantly compared to last year, but it still offers the same lovely atmosphere that enables us to receive our customers very well.
Did you bring many new pieces?
Yes, of course. We’ve brought a collection that we debuted very recently: “Libera Icon” is a tribute to the link chain, which is a true icon of Nanis and which we have now freed from the constraints of tradition. The links, which we also offer in combination with silk cord, can be made into earrings, pendants, bracelets or chokers. By revisiting a model that has been instrumental in our history, we have created a modern, light and very feminine piece of jewelry.
What do you expect from THE SHOW 2021?
2021 is a very good year for us. I have visited many of our retailers because I think it is very important to present our jewelry and our ideas in person – at least as important as selling our products. That’s also why we have so many appointments here at THE SHOW.
Tel: +39 0445 490444