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It’s simply a cool new concept based on four pillars:
1. Event: THE SHOW is not a trade fair, but an event format in a very cool location with fashion shows, watch talks, art and star-rated meals.
2. Quality: We have an excellent field of participants. A fantastic location. Cornelia Poletto, a gifted chef. And, of course, terrific visitors. THE SHOW is truly a must for every jeweller and every outstanding goldsmith.
3. Retail customers: Jewellers can shop. But they can also do business themselves by bringing their best customers and spending a marvellous weekend with them at a unique event. And the whole thing, as we Hamburgers say, happens in the most beautiful city in the world.
4. Medialization: We not only report in advance, but also have camera teams and photographers at THE SHOW to produce as much video and photo material as possible – for the brands, but also for the visitors. The jewellers can then use the material for their websites and social media. A unique service.
